Protect Yourself. The Only Way to Stop AIDS Is You — France, 2003
Agency: TBWA/Paris. Creative Director: Erik Vervroegen, Art Director: Marianne Fonferrier / Stephanie Thomasson, Photography: Eric Traoré, inspired by a photograph made by Philippe Halsman in 1951
The poster image plays with a series of paradoxes to capture the viewer's curiosity and interest. Here the classic sign of danger, the skull, depicts the perils of the AIDS and HIV virus. The paradox is in the series of nudes positioned to form the image of the skull. The aesthetics of the nude figures draws the attention of the viewer while the skull symbolizes the consequences of unprotected sex.
