AIDS Avoid Infection — Denmark, 1988
Design: Per Arnoldi, Graphic Production: Lone Michelsen/Tryk: Kai Svendsen
The designer states: "You can't go wrong if you follow your heart! It signifies love, and the interpretation can presumably also be extended to everything that goes with love and the consummation of love, and thus to sex — so it was very relevant as a symbol in the uncertain world from which the first reports of AIDS came. My thinking was this: if a traffic sign meant one thing and the same sign upside down meant the opposite, or at least that you had to take care, then the heart, viewed as a traffic sign, could mean, 'Take care, love or sex ahead!' The heart upside down could by the same logic mean, 'Take care, unsafe sex ahead!' The poster was for an informative/cautionary school film about AIDS in 1988."
