The Other Night Charlie Brought Home a Quart of Milk, a Loaf of Bread and a Case of AIDS — USA, 1994
Agency: Saatchi & Saatchi
In the U.S. many early AIDS prevention messages were aimed predominantly at the white gay male community and intravenous drug users. With a disease involving sexuality, the biggest challenge has been identifying what can actually be shown on a poster. Sexual behavior is deeply rooted in culture and tradition, and messages to raise awareness and encourage preventive behavior need to take into consideration the living habits of the intended audience.
