Using a Condom Means that You Yeally Care — Kenya, ca. 1997
Anon, NGO AIDS Consortium with PATH, USAID/FHI/AIDSCAP
The poster targets young African male and female adults in its depiction of a healthy young couple thinking about using a condom. The effect is further enhanced by the text emphasizing the significance of using a condom. Unlike many generic AIDS awareness posters, this poster does not sexualize the figures, particularly that of the female, but instead the couple is shown simply and conservatively dressed. The message stresses the importance of safe sex without the cliché of emphasizing any sexual context within the message.
