David Korins, who designed the sets for War Paint, runs David Korins Design, which works on theater, concerts, television, and other productions.
War Paint is about two pioneering entrepreneurs in the makeup business, masters of marketing and packaging and advertising.
Elizabeth Arden (played by Christine Ebersole) created “a kind of Ralph Lauren, horsey, WASPy, Upper East Side patrician aesthetic,” says Frankel.
Her rival, Helena Rubenstein (played by Patti LuPone) was an immigrant from Eastern Europe. “A lot of her customers were quote exotic,” Frankel says, ”which was really a euphemism for Jewish or or something other than a kind of perfect, blond, apple-cheeked Americana look.”
Arden and Rubenstein “were really visual innovators as well as product innovators,” says Korins. A set has to express the worlds of two women who never met, but will usually be the biggest expense on any Broadway production:
That is a really difficult thing to think about at the onset of any theatrical endeavor. It's great to go blue sky, and it's great to be with collaborators where you can throw any ideas up against the wall and see what sticks. But then you always kind of have to toe that line between wildly imaginative and also fiscally responsible.
Subscribe to The Design of Business | The Business of Design on iTunes, Apple Podcasts, or your favorite podcast app.
The Design of Business | The Business of Design is recorded at the Yale School of Management.
A big thanks to our sponsor, Google Design.
