I remember being assigned this book in college in the 70s and thinking it was hideous.… Now I think it’s brilliant and it actually seems prescient and has been extraordinarily influential.
There are at least two or three occasions in my life where I’ve just been up against a combination of text and images and I’ve said — often to a younger designer I’m working with who may not even know the reference — I’ll say, “Oh to hell with it, let’s just do it like Ways of Seeing.”
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